{"id":3196,"date":"2021-01-13T21:45:19","date_gmt":"2021-01-14T03:45:19","guid":{"rendered":"https:\/\/shakeadito.com\/?p=3196"},"modified":"2021-01-13T21:58:51","modified_gmt":"2021-01-14T03:58:51","slug":"striding-man-el-caminante-de-johnnie-walker","status":"publish","type":"post","link":"https:\/\/shakeadito.com\/striding-man-el-caminante-de-johnnie-walker\/","title":{"rendered":"\u201cStriding Man\u201d: el caminante de Johnnie Walker"},"content":{"rendered":"\n<p>Este a\u00f1o, una de las figuras m\u00e1s reconocidas en el mundo de los licores estar\u00e1 cumpliendo 112 a\u00f1os. Nos referimos a \u201cThe Striding Man\u201d, el Caminante de Johnnie Walker.&nbsp;<\/p>\n\n\n\n<p>Este elegante personaje ha llegado a ser tan ic\u00f3nico como el mismo whisky. En todo el mundo se reconoce a primera vista el logotipo de Johnnie Walker, un s\u00edmbolo con una historia de m\u00e1s de un siglo con pasos llenos de \u00e9xito.&nbsp;<\/p>\n\n\n\n<p>Seguramente en alguna ocasi\u00f3n, en una rica tarde con una botella de Johnnie Walker a un lado te habr\u00e1s preguntado qui\u00e9n es y c\u00f3mo fue que este hombre lleg\u00f3 a grabar su silueta en la botella de uno de los whiskies m\u00e1s vendidos en el mundo. Christine McCafferty, archivista de la marca en Menstrie, Escocia, se sumergi\u00f3 en los expedientes para descubrir cada uno de los pasos que dio Striding Man hasta&nbsp; llegar a ser el \u00edcono que es hoy.<\/p>\n\n\n\n<p>En su caminata de m\u00e1s de un siglo, este personaje ha transitado a trav\u00e9s de un gran n\u00famero de acontecimientos hist\u00f3ricos, teniendo que adaptarse a cada uno sin perder la marcha, pero en su imagen son cuatro las grandes transformaciones por las que ha pasado.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El Primer Paso<\/strong><\/h2>\n\n\n\n<p>En los albores del Siglo XX George Paterson y Alexander Walker hab\u00edan lanzado ya Red y Black Label, antes conocidos como Special Old Highland Whisky y Extra Special Old Highland Whisky. En la b\u00fasqueda de darle un reconocimiento visual a su producto, lanzaron un concurso que no arroj\u00f3 resultados positivos a su gusto, pero fue en un almuerzo con Lord Stevenson, uno de los directores de la marca que el dibujante <strong>Tom Browne<\/strong> dio la vuelta a una de las tarjetas del men\u00fa y dibujo al reverso de esta la silueta de \u201cThe Striding Man\u201d dando su primer paso.<\/p>\n\n\n\n<p>A partir de entonces, Browne comenz\u00f3 a ilustrar los anuncios de la marca, mostrando a su personaje caminando libre por encantadores escenarios, una tarea que lamentablemente realiz\u00f3 por un corto tiempo (1908 \u2013 1910) pues Browne muri\u00f3 a la corta edad de 39 a\u00f1os en 1910.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"779\" height=\"1024\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/3-1909-779x1024-1.jpg?resize=779%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-3199\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/3-1909-779x1024-1.jpg?w=779&amp;ssl=1 779w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/3-1909-779x1024-1.jpg?resize=228%2C300&amp;ssl=1 228w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/3-1909-779x1024-1.jpg?resize=768%2C1010&amp;ssl=1 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" data-recalc-dims=\"1\" \/><figcaption>Una de las primeras ilustraciones de Browne<\/figcaption><\/figure>\n\n\n\n<p>Despu\u00e9s de este lamentable hecho su camino lo llevar\u00eda por distintos \u00e1mbitos. Al relevo entrar\u00eda <strong>Sir. Bernard Partridge,<\/strong> el principal dibujante de la revista Punch en aquellos a\u00f1os, acercando a El Caminante durante cuatro a\u00f1os al mundo de la moda, la vida urbana y las mujeres. Para 1912&nbsp; Striding Man desarroll\u00f3 un gusto por la vida deportiva de la mano de <strong>Leonard Ravel Hill<\/strong> en una serie llamada \u201cOld Songs\u201d.<\/p>\n\n\n\n<p>En los a\u00f1os complicados de la primera guerra mundial el encargado de darle vida al personaje de la marca fue<strong> Leo Cheney<\/strong>, el cuarto dise\u00f1ador que ahora colocaba a el caminante en escenarios de guerra, estableciendo una relaci\u00f3n entre el licor y los soldados brit\u00e1nicos que peleaban por la libertad. Una vez terminada la guerra se volver\u00eda al concepto de una marca global con la serie \u201cTravel\u201d.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La Primera Transformaci\u00f3n y el nacimiento de un logotipo.&nbsp;<\/strong><\/h2>\n\n\n\n<p>A finales de la d\u00e9cada de&nbsp; los 20 &#8216;s<strong> Doris Zinkeisen<\/strong>, una dise\u00f1adora de vestuario y escenarios escocesa, fue la primera mujer en darle vida al personaje, la primera en vestirlo de rojo y en darle una personalidad m\u00e1s agradable. En la primera parte de la d\u00e9cada de los 30\u2019s el caminante dej\u00f3 de contar historias y se convirti\u00f3 realmente en un logotipo, haciendo anuncios solamente con partes de su atuendo y presentando las cl\u00e1sicas \u201cStriding Statuettes\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"940\" height=\"660\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/269-1-2014331301_original.jpg?resize=940%2C660&#038;ssl=1\" alt=\"\" class=\"wp-image-3198\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/269-1-2014331301_original.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/269-1-2014331301_original.jpg?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/269-1-2014331301_original.jpg?resize=768%2C539&amp;ssl=1 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" data-recalc-dims=\"1\" \/><figcaption>Botella de Johnnie Walker en los a\u00f1os 30. Foto: The Saleroom<\/figcaption><\/figure>\n\n\n\n<p>Para la siguiente d\u00e9cada el encargado de las ilustraciones fue <strong>Clive Upton<\/strong>, quien redujo considerablemente el tama\u00f1o del caballero elegante manteni\u00e9ndolo como un logo completamente&nbsp; a color. A inicios de los 50 &#8216;s las ilustraciones fueron desplazadas por anuncios con fotograf\u00edas con idea m\u00e1s conceptuales, mostrando solo algunas partes del cuerpo de Striding Man y en donde se le ve o sugiere que est\u00e1 en otra posici\u00f3n que no sea caminando.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"551\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/14-1948.jpg?resize=800%2C551&#038;ssl=1\" alt=\"\" class=\"wp-image-3201\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/14-1948.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/14-1948.jpg?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/14-1948.jpg?resize=768%2C529&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>Uno de los dise\u00f1os de Clive Upton<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep Walking, un nuevo milenio<\/strong><\/h2>\n\n\n\n<p>Con la llegada de una nueva era en el cambio de siglo, Johnnie Walker lanz\u00f3 una de las campa\u00f1as publicitarias m\u00e1s exitosas de la industria de los licores <strong>\u201cKeep Walking\u201d<\/strong> una campa\u00f1a audaz que pretend\u00eda regresar a los or\u00edgenes de la marca pero el mismo tiempo capturar a una nueva generaci\u00f3n de consumidores que emergi\u00f3 con la llegada de un nuevo milenio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"587\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/19-2001a.jpg?resize=800%2C587&#038;ssl=1\" alt=\"\" class=\"wp-image-3203\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/19-2001a.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/19-2001a.jpg?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/19-2001a.jpg?resize=768%2C564&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><figcaption>La llegada de &#8220;Keep Walking&#8221;<\/figcaption><\/figure>\n\n\n\n<p>El redise\u00f1o del s\u00edmbolo de la marca corri\u00f3 a cargo de <strong>John Geary<\/strong>, quien lo present\u00f3 tres a\u00f1os antes del lanzamiento de la campa\u00f1a. En esta su tercera transformaci\u00f3n no solo mostr\u00f3 una mayor delicadeza, carisma y elegancia, sino que se le dio un peque\u00f1o cambio que cambiar\u00eda la perspectiva, la marcha del Caminante cambio de direcci\u00f3n, el avance era ahora de izquierda a derecha, esta perspectiva inspiraba al desarrollo personal, apuntalando la idea de progreso y coraje para enfrentar una nueva era, no te detengas, Keep Walking.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La \u00faltima transformaci\u00f3n<\/strong>.&nbsp;<\/h2>\n\n\n\n<p>Para el 2015 lleg\u00f3 el \u00faltimo de los grandes cambios en la imagen de esta emblem\u00e1tica figura, el ilustrador <strong>Gary Redford <\/strong>fue el encargado del dise\u00f1o que podemos ver hoy en d\u00eda en todas y cada una de las presentaciones de Johnnie Walker, Gary le regreso a \u201cThe Striding Man\u201d su sonrisa, la punta de su sombrero y algunos detalles en sus botas, camisa y abrigo.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"484\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/Captura-de-Pantalla-2021-01-13-a-las-21.37.38.png?resize=736%2C484&#038;ssl=1\" alt=\"\" class=\"wp-image-3204\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/Captura-de-Pantalla-2021-01-13-a-las-21.37.38.png?w=736&amp;ssl=1 736w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/Captura-de-Pantalla-2021-01-13-a-las-21.37.38.png?resize=300%2C197&amp;ssl=1 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" data-recalc-dims=\"1\" \/><figcaption>La imagen actual del Striding Man<\/figcaption><\/figure>\n\n\n\n<p>Pero \u00bfQui\u00e9n es este personaje que ha caminado por tantos a\u00f1os? Las suposiciones son muchas pero nosotros preferimos quedarnos con la idea rom\u00e1ntica de que este hombre que nos ha acompa\u00f1ado en tantas ocasiones en reuniones con amigos, negocios o solos en momentos de reflexi\u00f3n est\u00e1 inspirado en el legendario John Walker, aquel tendero victoriano que comenz\u00f3 un sue\u00f1o en 1820 que sigue vivo 200 a\u00f1os despu\u00e9s.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"940\" height=\"940\" src=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02.jpg?resize=940%2C940&#038;ssl=1\" alt=\"\" class=\"wp-image-3206\" srcset=\"https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?resize=1370%2C1370&amp;ssl=1 1370w, https:\/\/i0.wp.com\/shakeadito.com\/wp-content\/uploads\/2021\/01\/13-enero_FB-E-IG-02-scaled.jpg?w=1880&amp;ssl=1 1880w\" sizes=\"(max-width: 940px) 100vw, 940px\" data-recalc-dims=\"1\" \/><figcaption>La cronograf\u00eda visual del Striding Man<\/figcaption><\/figure>\n\n\n\n<p>\u00bfQuieres ver c\u00f3mo luce \u201cThe Striding Man\u201d en todas sus presentaciones? Puedes encontrarlas <a href=\"https:\/\/www.bodegasalianza.com\/Johnnie?utm_source=shakeadito&amp;utm_medium=reportaje&amp;utm_campaign=trafico\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>en este enlace.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relacionado: <a href=\"https:\/\/shakeadito.com\/celebra-200-anos-de-johnnie-walker-con-estas-ediciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celebra 200 a\u00f1os de Johnnie Walker con estas ediciones<\/a><\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de un Siglo de Pasos Llenos de \u00c9xito. <\/p>\n","protected":false},"author":7,"featured_media":3197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[198,87,31],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cStriding Man\u201d: el caminante de Johnnie Walker - Shakeadito<\/title>\n<meta name=\"description\" content=\"Una de las figuras m\u00e1s reconocidas en el mundo estar\u00e1 cumpliendo 112 a\u00f1os. 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